This is what you get when you combine quality products with quality storytelling. Together with FR creator @Rafui we are really happy to put our creativity at the service of such an amazing brand in Belgium. Delhaize understood the assignment and gave us creative freedom on this first format: A deep dive into one of their new products. The first pilot episode was a success. You could feel the excitement of the Delhaize team and the next episode is already in the making.